Merchandise Vendor Policies and Information

These policies are for non-food vendors. Click here for non-merchant Exhibitor Policies. Please read all policies and information before submitting your application.


The New Story Festival is a fantastic opportunity to get your products in front of a highly engaged audience with an intrinsic interest in your work, and we are eager to develop a mutually rewarding relationship with vendors. All merchants wishing to vend at the New Story Festival and that are in alignment with our ethical commitments are welcome to apply. We will give preference to locally-based craft vendors who exhibit the character and diverse tastes of the region.

Estimated Attendance

We are expecting approximately 400 attendees at our November New Story Experience and between 1,000-2,000 attendees at the New Story Festival in March. While we are confident that the New Story Festival presents ample opportunity for vendors, the Festival does not warrant or guarantee any particular results from vending at the New Story Festival nor does it guarantee any particular number of attendees during the event.


Merchandise Vendor Application


We offer two options for vending: a table in our indoor Exhibit Hall & Bookstore (located in the Huston-Tillotson gymnasium) OR an outdoor (i.e. higher traffic) 10’x10’ space for an exhibit booth (you must supply your own tent and table).

Because of our desire to support small local business and artisans, we offer two tiers of pricing depending on the type of merchant. Festival staff will make the final determination which category your business falls into.

Vendor Pricing Table.jpg

Your fee includes your vending space, weekend pass(es) for the March festival (one pass for the discounted rate, two passes for vendors paying the standard price), AND a FREE indoor vendor table and one free ticket for our November 3 preview New Story Experience. If you need more tickets to run your business, please make a note of it on your application.

We also ask that all of our vendors help enthusiastically promote the festival through your own social media channels, as we will do for your business as well, including listing you on our website and in the souvenir program. If you wish to access even more promotional benefits for your business, please consider becoming a festival sponsor. Sponsorship details available in our Sponsorship Opportunities Guide. Contact if interested.

Once your application is accepted, information regarding payment of booth fee will be emailed to you. The deadline for submitting an application is January 31, 2019. Any applications submitted after this date will be subject to a $50 late fee. All fees go to New Story Festival, LLC.

Space & Schedule

Depending on the option purchased, vendors receive a 2.5’ x 4’ table in the Huston-Tillotson gymnasium (table sizes may vary) OR a 10×10 outdoor space on the grass along one of the walkways in the central quad on campus. Indoor vendors will be provided with their table and one chair. Outdoor vendors are responsible for providing their own tent, table, chairs, and fixtures. Booth fixtures shall not obstruct walkways or entry to other booths. Each vendor must keep their site clean with all debris removed, and all trash and recycling placed in trash receptacles and recycling bins upon departure. Once spots have been designated, there can be no switching without the permission of the vendor coordinator.

Once your table/booth is set up, you will need to move all other vehicles to the staff and vendor lot.

Setup begins on Friday, March 29 at 11:00 am. Any site that is not occupied by 3pm on Friday, March 29 is considered forfeited and the Festival may use it for any other purpose. If a vendor plans to arrive after this time they must make arrangements with the exhibitor/vendor coordinator at least 24 hours in advance.

Breakdown begins Sunday evening, March 31, at 9pm, or may be done Monday morning, April 1 between 9am-Noon. Vendors must be off site no later than Monday, April 1 at noon. We ask that vendors stay at least until the end of our main stage program at 9pm that evening.

Electricity & Wifi

Electricity is available at booths for an additional $25. If needed, please note this on your application. You are also welcome to bring your own portable sources of power (e.g. a small, quiet generator or car battery). If you use Square or other mobile payment systems please note that WiFi will be available for vendors on site.

Inability to Perform

If Festival staff should elect not to or are prevented from hosting the Festival, or cannot permit the vendor to occupy a space due to circumstances beyond the Festival or Vendor’s control, including but not limited to Acts of God, Festival will refund to Vendor the amount of rental paid. Should such occurrences happen during the Festival, Vendor will receive a pro-rated refund. After refund, the Festival shall have no other obligation or liability to the Vendor.

General Guidelines

While the Festival site at Huston-Tillotson University is relatively secure, each vendor has full responsibility for the security of his or her goods, property and booth at all times. Each vendor also has full responsibility of workers while at the festival. Vendors assume liability for any claims or damages resulting from their booth/fixtures.

No non-food vendor may sell alcoholic beverages, food or other beverages, or other controlled substances. No Vendor may sell items that promote hate or violence to individuals or groups. Items must be in keeping with the values of the New Story Festival and we reserve the right to ask a vendor to not sell or display certain items. If a vendor chooses not to comply with any such request, the Festival may ask you to leave the premises without refunding your booth and/or table fee.

All applicable taxes are the responsibility of the vendor.

Festival staff shall have full power in the interpretation and enforcement of all policies contained in this agreement and may make additional policies as necessary for the proper conduct of the Festival. You must accept all of the above policies in order to submit an application.

Click Here to Fill Out the Merchandise Vendor Application

If you have any questions please email